Beauty Product Campaign
This campaign focused on redefining simplicity in beauty photography — blending natural tones, smooth textures, and soft light to communicate a sense of warmth and refinement.
Year
2023
Location
Studio, Los Angeles
Client
Lumé Cosmetics
Role
Photography
Deliverables
12 product images
Duration
1-day
The Story Behind the Shoot
The creative goal was to capture the tactile beauty of makeup products in their raw form. Using a soft top-light setup, the textures of liquid foundation and powder tones came to life with depth and dimension. Every shadow was intentionally shaped to highlight the product’s natural glow.
Each composition was treated as a balance between art and utility — refined yet real. The tones were inspired by human skin variation and the warmth of natural daylight.
